Second double page layout

Double page layout

Contents page layout

Front page layout

Audience & Institution

                                       Audience & Institution

Bauer media are both mainstream and niche publishing company. They produce many different magazines and media (radio, TV music channels etc...).However their main focus is magazines. Bauer produces many well know magazines such as Grazia, Heat, closer etc.... Bauer also produces different genre magazines such as transport, sports, pets, gardening....therefore some of them are not so well known; like horse deals and garden answers. Meanwhile their mainstream products are music magazines e.g. Kerrang, Q, Mojo etc... Their targeted audience are younger and older generation. Bauer does not produce any children magazines. The brands image is very widespread, they produce a lot well-liked magazines, Music channels and radio stations. Because Bauer main brand is Kerrang, they produce music channels radio stations and the magazines of the same genre.

IPC media produces magazines mostly of the same genre as Bauer (e.g. music, women’s interest). However they produce more niche magazines than mainstream, there fore they have more less known magazines (wall paper, TV times) than Bauer does.IPC targeted audience are mostly women and adults. They do not produce any teenage or children magazines. The brands image mainly is of women’s niche magazines as the IPC do not publish any radio or TV channels to make their company better known.

BBC produces magazines based on education (BBC history, BBC wild life) or teenage and children’s magazines. BBC is well known for their many TV and radio channels, both for the children and adults. They are a mainstream company as they produce products that are used daily e.g. TV channels, websites used for educational and informative reasons. BBC targets mostly the younger age group as most of their products are aimed at kids than any other age group.

Development Hell produces limited niche magazines (Word, Mixmag). Their targeted audience are adults. The magazines and the company are not very popular as the only other media they produce is the magazines websites.

Future media is the largest publisher of guitar magazines. Future media is a popular and a mainstream company .However some of their magazines are niche like classic rock, guitar world legends, guitarists etc...  As they all share the same focus (music).Meanwhile some of them are mainstream such as sky movies, Odeon, DVD and blue-ray review and so on....
Future media also produce a lot of successful websites (totalfilm.com, sfx.co.uk) and UK’s leading film magazines. The targeted audience are mostly adults interested in guitars or musicians.